SELECTED PROJECTS

Most of my work revolves around service innovation, business strategy and UX design.

DESIGNING THE FUTURE OF CONNECTIVITY

How might we reimagine telecommunication for Taiwanese Gen Z?

Translated Gen Z research into actionable outputs for FET: a service blueprint, concept directions, and design principles for future development.

Service Design

User Research

Product Strategy

EMPLOYEE EXPERIENCE IN DIGITAL TRANSFORMATION

How might we help employees navigate constant software change with confidence?

Shaped change management and rollout measures for a major IT migration, improving employee satisfaction.

Service Design

User Research

Product Strategy

REIMAGINING THE DESIGN MUSEUM VISITOR JOURNEY

How might we design “moments that matter” across the museum journey?

Mapped the end-to-end visitor journey to uncover opportunities that deepen connection, increase awareness, and strengthen long-term engagement.

Service Design

Workshop Facilitation

Journey Mapping

REIMAGINING THE DESIGN MUSEUM VISITOR JOURNEY

BPC

Mapped the end-to-end visitor journey to uncover opportunities that deepen connection, increase awareness, and strengthen long-term engagement.

Service Design

Workshop Facilitation

Journey Mapping

REIMAGINING THE DESIGN MUSEUM VISITOR JOURNEY

Children's Museum

Mapped the end-to-end visitor journey to uncover opportunities that deepen connection, increase awareness, and strengthen long-term engagement.

Service Design

Workshop Facilitation

Journey Mapping

REIMAGINING THE DESIGN MUSEUM VISITOR JOURNEY

Expressive Objects

Mapped the end-to-end visitor journey to uncover opportunities that deepen connection, increase awareness, and strengthen long-term engagement.

Service Design

Workshop Facilitation

Journey Mapping

REIMAGINING THE DESIGN MUSEUM VISITOR JOURNEY

Steelcase

Mapped the end-to-end visitor journey to uncover opportunities that deepen connection, increase awareness, and strengthen long-term engagement.

Service Design

Workshop Facilitation

Journey Mapping

the end of a melody is not its goal.

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